Having Wellbeing Ambassadors is a powerful step toward building a mentally healthy workplace, but their impact relies heavily on how well they’re supported. To ensure long-term success, your ambassadors need more than enthusiasm, they need structure, clarity, and ongoing resources. In this article, we’ll explore the most effective ways to support your Wellbeing Ambassadors so they can make a lasting impact on employee wellbeing.
Provide Comprehensive Onboarding and Training
Don’t assume that passion alone will carry your ambassadors through. Start with a clear onboarding process that includes:
- Training on mental health literacy and communication skills
- Guidance on the scope of their role
- Tools to identify when and how to refer a colleague for professional support
Effective onboarding ensures that your ambassadors feel confident and capable from the start.
Equip Them with Tools and Resources
Provide your ambassadors with:
- Printable resources and toolkits
- Access to relevant webinars and learning materials
- Templates for email or Slack announcements
- Mental health check-in cards or conversation prompts
The easier you make it for ambassadors to take action, the more they’ll lead. Better Being’s Wellbeing Ambassador Program provides evidence-based tools and resources to support your ambassadors ongoing learning.
Establish Peer Connection and Community
Being a Wellbeing Ambassador can be emotionally demanding. Foster a sense of connection by:
- Creating monthly peer forums or huddles
- Offering opportunities to share wins, challenges and ideas
- Encouraging peer mentoring among new and experienced ambassadors
This support network keeps morale high and prevents burnout.
Involve Leadership
Leadership backing signals that wellbeing matters. Involve senior leaders by:
- Inviting them to acknowledge ambassador contributions
- Having leaders co-host wellbeing sessions or attend ambassador huddles
- Aligning ambassador initiatives with business goals
Visible leadership support reinforces the importance of the ambassador role.
Recognise and Celebrate Their Contributions
Recognition is a key driver of engagement. Celebrate your ambassadors by:
- Acknowledging them in company-wide communications
- Creating internal awards or spotlights
- Offering professional development opportunities linked to their ambassador work
Public recognition reinforces value and encourages others to step up.
Set Clear Boundaries and Expectations
Ambassadors should not be expected to act as counsellors or carry the weight of organisational wellbeing. Define:
- The scope of their support (e.g. peer check-ins, not crisis management)
- When to escalate to HR or EAP
- Time commitment expectations
This clarity helps protect their wellbeing while enabling sustainable impact.
Support Drives Impact
Wellbeing Ambassadors have the power to transform how your organisation supports mental health. But they can’t do it alone.
With the right training, structure and community, your ambassadors will feel empowered to lead with purpose—and your organisation will benefit from a stronger, more connected culture. Read more about our Wellbeing Ambassador Program here.
